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Baton Rouge

18221 E. Petroleum Drive, Baton Rouge, LA 70809


Baton Rouge Insurance Agency

Higginbotham’s Baton Rouge team specializes in meeting the complex insurance needs of businesses and individuals in the Gulf Coast region. With experience serving a diverse clientele ranging from families to large corporations, our team offers insurance and risk management solutions, including property, casualty and liability coverage and employee benefits. We’re dedicated to delivering not only competitive pricing and quality customer service, but also personalized coverage options and loss control support. With us, you’re not just a policy number – you’re a person and our valued partner.

In 2021, First Louisiana Insurance became a Higginbotham partner, gaining access to Higginbotham’s national network of insurance, HR and financial services specialists. Founded in 1980, First Louisiana Insurance has a track record of serving individuals, families and businesses in Baton Rouge, Louisiana, and beyond. Now, as a Higginbotham partner, our Baton Rouge team offers clients elevated resources with the same personalized care from a local team.

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Home, Auto and Life Insurance

At Higginbotham, we take a thoughtful approach to personal insurance. We believe that securing the best possible insurance coverage requires more than just quick calls or short-term discounts. Our focus is on understanding your unique needs to provide carefully considered coverage advice. For us, helping you is not just business – it’s personal.


Home and Rental Insurance

Whether you own a historic home in the Garden District or rent an apartment close to campus, Higginbotham’s homeowners’ and renters’ insurance solutions are designed to help safeguard your sanctuary and your most valuable possessions. As Baton Rouge homeowners and renters ourselves, our team understands the unique risks you face living in southern Louisiana and works alongside our carrier partners to secure protection for your dwelling.


Baton Rouge Auto Insurance

In Baton Rouge, Higginbotham’s auto insurance services stand as a testament to our dedication to your journey. We know that each driver’s needs are unique, and we offer personalized auto insurance solutions that are tailored to fit your lifestyle. We work with national insurance carriers to find the best possible coverage for you, your loved ones and your vehicle. But, at Higginbotham, we don’t just provide insurance; our goal is to deliver peace of mind with every mile you drive.

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Life Insurance in Baton Rouge

Our team understands the profound responsibility of securing the financial future of your loved ones. That’s why our life insurance offerings are more than policies – they’re a way to help protect those most important to you. We get to know your individual situation and offer an array of life insurance options, including term, whole/permanent, universal and variable life. This approach enables us to create financial solutions that align with your priorities, whether that’s covering mortgage payments, college tuition or creating long-term financial stability for your family​​.

Employee Benefits Solutions

You deserve an employee benefits broker that’s an ally in finding the most effective plans, maintaining compliance, covering your team members, managing administrative tasks and protecting your bottom line. We’re here to fill that role. Through Higginbotham’s dedicated, year-round support and customized approach, we’re committed to enhancing your benefits offerings and contributing to the well-being and success of your employees through cost-conscious and effective benefits plans.

Employee Benefits Offerings

Our brokers offer a range of employee benefits to meet your team’s needs. From retirement planning to health insurance, our benefit options can help to take care of your employees.

Employee Benefits Services

With Higginbotham as your benefits broker, you get more than just benefits for your employees. You also get value-added services that can help lighten the administrative, benefits-related load placed onto your HR team.

Commercial Insurance Baton Rouge

At Higginbotham, we look beyond the present to help secure your business’s future in Baton Rouge. We’re not just insurance professionals; we’re your partners in success. We dedicate ourselves to understanding your business goals and crafting commercial insurance and risk management strategies that align with them. Our approach is proactive, aiming to identify and manage risks before they impact the efficiency or profitability of your business. From navigating complex industry regulations to securing coverage for multi-state operations, our team is ready to help guide you through the intricacies of commercial insurance.

Louisiana Insurance That Works for You

In Baton Rouge, Higginbotham is your dedicated partner for your insurance and employee benefits needs. Our local team has been committed since 1980 to providing personalized solutions that are tailored to the unique situations and objectives of our clients.

Get in touch with our team today to start a conversation about how we can make insurance work for you. Because here, it’s always personal.

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Baton Rouge

18221 E. Petroleum Drive, Baton Rouge, LA 70809