Tuscaloosa Insurance Brokers
Tuscaloosa is home to a thriving community of businesses, families and students, and Higginbotham is here to support them all. Our local team understands the unique character of West Alabama, and we bring that knowledge to every client interaction.
Backed by the resources of a national firm, we deliver insurance, employee benefits and risk management solutions. But, at Higginbotham, we believe in being more than an insurance broker. We’re your neighbor and your advocate, working with you side-by-side to help safeguard what matters today and to prepare for what comes next.
Founded in 1934, Pritchett-Moore Insurance has a rich history of providing insurance solutions to the Tuscaloosa community. In 2023, this legacy expanded when Pritchett-Moore partnered with two Alabama agencies, Flowers Insurance and Byars|Wright, to form the Where Relationships Matter (WRM) Group. In 2023, all three members of the WRM Group became part of Higginbotham, gaining access to a national network of resources.
While we now do business under the Higginbotham name, the values – and the people – that built our reputation remain unchanged. You’ll find the same familiar faces, deep community roots and people-first approach to service that our clients have trusted for more than 90 years.
