Matt Woodard

Matt Woodard has spent more than 25 years helping business owners and successful families plan for what’s at stake.

As a Financial Advisor specializing in life insurance strategies at Higginbotham, his work focuses on key-person risk, buy-sell funding, succession planning, estate tax liability and liquidity needs. He collaborates closely with clients and their advisory teams, including attorneys, CPAs and financial advisors, to help ensure every solution is properly structured, implemented and maintained as circumstances evolve.

Good planning, from Matt’s perspective, isn’t about products. It’s about protecting the people, businesses and legacies that his clients have spent their lives building. His job is to identify risks that aren’t obvious yet, ensure there’s a clear, well-funded plan in place and bring clarity and certainty that lets clients focus on what matters most.

Matt earned a Bachelor of Science in Business Administration and Finance from the University of West Florida in 2000, where he was also a member of Delta Sigma Pi’s business fraternity.

He and his wife have been married since 2002 and are the proud parents of two sons. His oldest is a sheriff’s deputy, and his youngest is studying exercise science and playing baseball at Brevard College in North Carolina.